Discovery Kids Launches ‘Kids en Acción’ Initiative in Colombia

Yesterday, Discovery Kids, a leader in children’s programming in Latin America, joined forces with the President’s office in Colombia and the Colombian Family Welfare Institute (ICBF) for Kids en Acción/Kids in Action, an initiative which seeks to support children and families adopting healthy habits, including regular physical activity and good nutrition. This week’s launch of Kids en Acción follows successful introductions in Mexico City and Buenos Aires last year. “Kids…

TLC to Reach More Than 100 Million Homes Internationally

With two upcoming international launches, TLC will reach more than 100 million households outside the U.S. as of November 2, 2011 — making it the leading global lifestyle and entertainment network. Those two launches, Finland on November 1 and Portugal on November 2, join 46 other countries across Africa that TLC now reaches through its distribution partner, Multichoice, as of October 14. The biggest pay-TV operator in sub-Saharan Africa, Multichoice will air TLC…

Happy 1st Birthday TLC Poland and TLC Balkans!

Happy 1st Birthday TLC Poland and TLC Balkans! The lifestyle channel launched in these markets in October 2010, and has since changed the media landscape in both regions. In Poland, for example, TLC has leapfrogged competitors to root itself firmly as the #1 entertainment channel for women age 25 and 49. A recent research panel of regular TLC Poland viewers provided insight into why TLC has been so successful since its launch: 74% found TLC more…

Discovery Channel Debuts ‘Rescued: The Chilean Mine Story’ on Thursday

There’s nothing more compelling that real-life drama, which is exactly what Rescued: The Chilean Mine Story (premiering on Thursday, October 28 at 8pm ET/PT on Discovery Channel and at 9pm on Discovery en Español) delivers. The special will delve into how the dedication of man meshed with machine to save the lives of 33 men trapped below ground for 70 days. Rescued, also airing on Discovery en Español and on Discovery Channel…

Discovery Channel to Air Special About Chilean Miner Rescue

We watched the footage of the Chilean miner rescue yesterday and were riveted, like everyone else around the world tuning in. We also had a lot of questions about how the miners had lived underground and exactly how they were rescued. Discovery Channel announced today that it has gained exclusive access to coverage of the rescue, and will be airing a one-hour special, Rescued: The Chilean Mine Story (wt), on October 28 on Discovery…