Defining Success for Brands Through Social Media

Today’s guest blog post is from David Ernst, Kerry O’Brien and Pam Pearce on Discovery Communications’ Ad Sales Research team, with special thanks to the Discovery Research and Social Media teams. You can also read about the study detailed below in MediaPost’s coverage. While brands of all sizes grapple to determine the payout of social investments – from human capital to advertising, new research conducted by Discovery Communications (download the…