TV and Mobile Device Usage: Two Sides of the Coin

Today’s guest post on Discovery Blog is from Pam Pearce, Senior Director of Ad Sales Research, for Discovery Communications. Is simultaneous usage of personal mobile devices competition for or a complement to “traditional” television viewing? The quick answer to that question is, “it depends.” There are those who point out that the ever-increasing number of mobile devices used while watching TV (which we’ve defined for this study as viewership on…