It’s getting down to the wire! In three days, the world will be watching as Nik Wallenda faces his most audacious challenge yet in Skyscraper Live. While the idea of walking hundreds of feet above the bustling streets of downtown Chicago on a wire ¾ of an inch wide – the approximate width of a human finger – would make most of us run for the hills (and solid ground!),…
Tag: Multiplatform
Guest Post: The Convergence of Social Media and TV
Today’s guest post on Discovery Blog is from Pam Pearce, Senior Director of Ad Sales Research, for Discovery Communications. TV watching has always been an inherently social experience. However, over the past few years, the rapid growth of social media platforms and the recognition of this by programmers has significantly changed the way many viewers watch television. According to Nielsen, nearly half of U.S. smartphone and tablet owners use their…
Get ‘Wired In’ to ‘Skywire Live with Nik Wallenda’
On Sunday, June 23, daredevil Nik Wallenda will be walking a tightrope across the Grand Canyon – 1,500 feet above ground, live and untethered. As someone with a severe fear of heights, even thinking about this feat gives me some serious sweaty palms. The event, Skywire Live with Nik Wallenda, will be one you wont want to miss, with every step broadcast live to a global audience on Discovery Channel,…