Today’s guest post on Discovery Blog is from Pam Pearce, Senior Director of Ad Sales Research, and David Ernst, Vice President of Ad Sales Research, for Discovery Communications. A growing number of viewers are saying, “I want my OTT.” But so far, it is not for everybody. The number of people using over-the-top (OTT) or connected devices to watch television is ramping up quickly[1]. Through research, including our October 2012…
Tag: Netflix
Netflix and Discovery Communications Announce Licensing Agreement
Today, Netflix and Discovery Communications announced a two-year non-exclusive licensing agreement that allows Netflix members to instantly watch prior-season series and specials, including an expanded selection of additional seasons of series from Discovery Channel, TLC and Animal Planet, as well as Investigation Discovery, Science and Military Channel. Among the series are Discovery’s Man vs. Wild, TLC’s Say Yes to the Dress, and Animal Planet’s River Monsters, as well as other…