As part of Discovery Communications’ ongoing commitment to protect endangered species and educate the world’s population about the dangers of illegal wildlife trafficking, today the company released a powerful PSA at the Convention on International Trade in Endangered Species of Wild Fauna and Flora (CITES). Narrated by actor Edward Norton, the PSA is a partnership between Discovery Communications and the U.S. Wildlife Trafficking Alliance, in conjunction with the U.S. Fish…
Tag: PSA
Discovery’s ‘MythBusters’ Joines Forces with White House, NIH in Ebola PSA
Discovery has teamed up with the White House and the National Institutes of Health to create a PSA with MythBusters hosts Adam Savage and Jamie Hyneman, who encourage viewers to “get the facts and find reliable information” about Ebola. In the 30-second PSA, Adam and Jamie acknowledge that there are “a lot of rumors and false information popping up” about the deadly virus, and while the virus should certainly be…
Toyota and Discovery Education Announce Finalists for Toyota Teen Driver Video Challenge
Today, Toyota and Discovery Education announced the top ten finalists in the annual Toyota Teen Driver Video Challenge, the nation’s premier teen safe driving program. Beginning today and continuing for the next two weeks, these top ten inspirational videos will appear online for public voting to not only determine the grand prize winner, but to also send a national reminder about the importance of safe teen driving. Now in its…
Investigation Discovery Partners with ‘Glamour’ to Honor Women Making a Difference
On Monday night, Investigation Discovery partnered with Glamour magazine to honor three philanthropic women as a part of their new public affairs initiative, Inspire a Difference. At this inaugural Inspire a Difference event, held at the Edison Ballroom in New York City, ID honored Emily Deschanel, Kristin Chenoweth and Brittany Snow for their work with the following charities: Five Acres: Emily Deschanel is a supporter of Five Acres, which works…
Discovery Communications & PS22 Chorus Get Behind National Forest Foundation’s ‘Treasured Landscapes’ Campaign
Having grown up in a family that traveled coast to coast via car for every vacation and family milestone, it’s clear to me that there is nothing that parallels the beauty of our land…except maybe the angelic voices of the Public School 22 (PS22) Chorus from Staten Island. With a commitment since 1991 to protect America’s forests and grasslands, the National Forest Foundation (NFF) has launched a new campaign encouraging…
Flying Wild Alaska’s Ariel Tweto Heads to Capitol Hill, Raises Awareness for Aviation Careers
In May, Discovery Communications unveiled the Discover Your Skills initiative — a multimedia public affairs campaign designed to provide unemployed and underemployed Americans with access to critical resources for obtaining marketable job skills. This evening, Flying Wild Alaska‘s Ariel Tweto and Clark Bunting, President and General Manager of Discovery Channel, announced a new PSA featuring the Alaska native at a reception for the bipartisan Congressional General Aviation Caucus in Washington,…