Discovery Channel and Investigation Discovery Rank as #1 Favorite Channels in Latest Beta Research Study

The latest results of the Beta Research Cable Subscriber Study – Brand Identity of Basic Cable/Broadcast Networks have been released, with Discovery Communications receiving top rankings for several of its U.S. networks. For the 9th year in a row, Discovery Channel ranks #1 (tie) as a favorite channel among total viewers, this year sharing the top ranking with the company’s own Investigation Discovery (ID). Discovery’s portfolio of networks also claimed…

Discovery Channel Ranks #1 in Beta Research Satellite Dish Subscriber Study for 19 Years in a Row

The 2014 Beta Research Satellite Dish Subscriber Evaluation Study results were released today, and once again, Discovery Channel leads in top rankings. For the 19th year in a row, the network ranked #1 in importance to the enjoyment of satellite service among total adults. Discovery Channel also ranked #1 for the second year in a row for importance among adult satellite subscribers who would definitely switch providers if the channel…

Discovery Channel Ranks #1 in Beta Research Cable Subscriber Study for 21 Years in a Row

The 2014 Beta Research Cable Subscriber Study released its results yesterday and Discovery Channel once again ranked #1 among total adults in importance to the enjoyment of cable, marking the 21st year in a row that Discovery Channel has nabbed this honor. Additionally, Discovery also tied for the #1 spot for both  its average perceived value among total adults and as a favorite channel among adults who would definitely switch cable providers if the channel was…