Online Ratings: A First Step Toward More Comparable Media Decisions

Today’s guest blog post is from David Ernst of Discovery Communications’ Ad Sales Research team.  Recently, both Nielsen and comScore have introduced new online ratings capabilities to advertisers for the evaluation of digital campaigns. These moves are designed to deliver on the promise of putting online advertising on a more level playing field with other media, especially television. Since the early days of the Internet, major advertisers decried the lack…

Defining Success for Brands Through Social Media

Today’s guest blog post is from David Ernst, Kerry O’Brien and Pam Pearce on Discovery Communications’ Ad Sales Research team, with special thanks to the Discovery Research and Social Media teams. You can also read about the study detailed below in MediaPost’s coverage. While brands of all sizes grapple to determine the payout of social investments – from human capital to advertising, new research conducted by Discovery Communications (download the…