TV and Mobile Device Usage: Two Sides of the Coin

Today’s guest post on Discovery Blog is from Pam Pearce, Senior Director of Ad Sales Research, for Discovery Communications. Is simultaneous usage of personal mobile devices competition for or a complement to “traditional” television viewing? The quick answer to that question is, “it depends.” There are those who point out that the ever-increasing number of mobile devices used while watching TV (which we’ve defined for this study as viewership on…

Guest Post: The Convergence of Social Media and TV

Today’s guest post on Discovery Blog is from Pam Pearce, Senior Director of Ad Sales Research, for Discovery Communications. TV watching has always been an inherently social experience. However, over the past few years, the rapid growth of social media platforms and the recognition of this by programmers has significantly changed the way many viewers watch television. According to Nielsen, nearly half of U.S. smartphone and tablet owners use their…

Discovery Survey Unlocks the Tie Between Simultaneous Media Usage and Advertiser Engagement

Today’s guest post on Discovery Blog is from Beth Rockwood, Senior Vice President of Market Resources for Discovery Communications. We live in an increasingly connected world with media consumption happening at home and often on more than one device at the same time, which has many questioning the impact of this behavior on the media industry. The results of a recent survey conducted by Discovery Communications focusing on iPad owners…