Guest Post: The Convergence of Social Media and TV

Today’s guest post on Discovery Blog is from Pam Pearce, Senior Director of Ad Sales Research, for Discovery Communications. TV watching has always been an inherently social experience. However, over the past few years, the rapid growth of social media platforms and the recognition of this by programmers has significantly changed the way many viewers watch television. According to Nielsen, nearly half of U.S. smartphone and tablet owners use their…

This Week in Discovery Buzz…

As Discovery’s most exciting week of the year comes to a close, we’re all still soaking up the shark love and looking back at a big week of record-breaking programming! Shark Week wasn’t the only big event in our big family though. This week, we also welcomed new Animal Planet L!VE stars (hint: they’re adorable and orange!), announced a highly anticipated interview on OWN, and began saying farewell to some…

Discovery Spreads ‘Shark Week’ Spirit at the Jersey Shore

Tacos, Shark Week and community goodwill – does life get much better? This past week, Discovery’s events team blanketed the Jersey Shore with Shark Week spirit, sharing tacos and Shark Week swag with beach communities. Teaming up with The Taco Truck, Discovery started its journey on Atlantic City’s infamous boardwalk, where they treated fans to Shark Week trivia, “Shark Bite” tacos, and lots of Shark Week fun, including t-shirts, fin…

#ChompieAttack Baits DC with ‘Shark Week’ Spirit

Duh duh…duh duh…it’s a #ChompieAttack! This week, Chompie Jr. and California Tortilla joined forces to spread Shark Week spirit throughout the DC area in anticipation for Shark Week, premiering Sunday at 9pm ET/PT on Discovery. Shark Week fans showed their Shark Week love on Twitter, Facebook and this blog, and we chose five jawsome winners for a surprise #ChompieAttack and burrito lunch from Cal Tort. On Monday, Chompie Jr. set…

‘Shark Week’ Fun Chums the Waters Online

Despite the sweltering D.C. heat trying to tell me otherwise, I always know that it’s not truly summer until my favorite holiday is upon us — Shark Week! It’s hard to believe that this Sunday will be my third Shark Week since I have been working at Discovery. It seems like just yesterday I was meeting Chompie Jr. for the first time and enjoying all the toothy Shark Week fun around…

Discovery and Revision3 Bring Bite to VidCon

With Shark Week just around the corner, Discovery Communications and Revision3 are bringing some of your favorite personalities and a bit of toothy fun to this year’s VidCon in Anaheim, CA.  The annual conference, now in its fourth year, attracts the world’s top online video creators, and many of them will come face to face with Shark Week’s mechanical megalodon, Sharkzilla, which will be chomping items in his gigantic jaws…

Beware! Chompie Jr. Bites Into D.C. Area

It’s 95 degrees, 90% humidity and 100% time for lunch. Then, out of the cubicle abyss, a shark appears, with delicious California Tortilla burritos for all! We promise you, this isn’t just a mirage. It’s a #ChompieAttack. The most anticipated and jawsome week of the year begins in ten days on Discovery, and we can’t get enough of the Shark Week love. To reward some of our most loyal (and…

Be a Part of ‘Shark Week’ with Brand New ‘Shark After Dark’

So, take a bite of this. This year, Discovery Channel is inviting you to get off your couch and join the 26th annual Shark Week tradition, with the first ever live talk show, Shark After Dark. Airing live each night of Shark Week (8/4 to 8/9) from 11pm to midnight ET/PT, Shark After Dark, led by comedian host Josh Wolf, will celebrate all things shark, with celebrity guests, shark experts,…

This Week in Discovery Buzz…

“The world is just awesome.” As Nik Wallenda completed his record-breaking walk on Sunday night, the Discovery family rejoiced – celebrating the amazing feat Wallenda accomplished and the fortune we had to share it with the world. And, just two days later, we celebrated another company milestone: the release of A Curious Discovery: An Entrepreneur’s Story, a memoir by our founder and chairman, John Hendricks, that details how Discovery Communications came…

An Entrepreneur’s Story of Discovery

There are people you have the fortune of crossing paths with that leave a lasting impression. Perhaps it’s their gravitas, their intelligence, their compassion…in some cases, it’s all of the above. I’ve had the fortune of being a part of the Discovery Communications family for 11 years and that would never have been the case without one man: John Hendricks. Before Discovery was the international media company it is today,…