Tonight Marks the Start of ‘Monster Week’ on Animal Planet

River Monsters has made a splash with Animal Planet viewers (the best-performing series in network history), so it’s only natural that it would inspire something a bit bigger, a bit creepier. So, beginning tonight at 8pm ET/PT, Animal Planet will bring you Monster Week — a full week of River Monsters, new episodes of Call of the Wildman and Finding Bigfoot, and a the two-hour CGI special, Mermaids: The Body…

Waddle on Over to ‘Penguin Cam’

There are a few basic truths in life that we can all agree upon, such as bad news comes in threes or, despite all efforts, you will turn into your mother. Another one of those truths is that the Internet paired with adorable animals is irresistible. You probably remember Panda Cam (live from the Smithsonian National Zoo) and Shark Cam (brought to you by Discovery Channel and the Georgia Aquarium)…now,…

Justin Bieber Meets West Coast Customs This Sunday on Velocity

We know Justin Bieber is a fan of Shark Week (and Step Brothers), but he may just be a bigger fan of a sweet ride. The young Hollywood powerhouse makes his way to West Coast Customs in the Sunday, November 6, premiere of Inside West Coast Customs, as Ryan Friedlinghaus and his crew trick out a Cadillac CTS-V that any other 17 year-old (or anyone) would be in awe of.…

Happy Shark Week!

For many, Shark Week is one week a year — a chance to get together with friends or family, relax and enjoy those gorgeous creatures of the deep. However, here at Discovery, we’ve been busy since last August planning for an even more jawesome (I now only use sharkified words) annual event. I have the pleasure of working with a team of ridiculously talented and passionate folks from across the…

MythBusters, Lies, Dinos & Trekkies: Discovery & Science Storm Comic-Con 2011

Today’s post is from guest blogger David Tra, Social Media Specialist for Discovery Channel, who is back from San Diego just in time for Shark Week 2011! Last week, I made the cross-country trip to sunny California for Comic-Con International 2011. The pop culture spectacle was held in San Diego from July 21-24, and featured exhibitors, celebrities, movie premieres and panel discussions. Though not my first time at the geek…

Discovery Channel & Science Travel to San Diego for Comic-Con 2011

Discovery Channel and Science have invaded Comic-Con 2011 with a full slate of panels and activities at the annual fan gathering in San Diego: Today, Penn & Teller kick things off with a panel at 7pm PT and a sneak peek of their new Discovery Channel series, Tell a Lie. On Friday, from 6-7pm, Rod Roddenberry will be joined by fellow panelists to talk about taking the Roddenberry Star Trek…

Discovery Channel Asks, ‘How Do You Celebrate Shark Week?’

One of the most common reactions I get when I meet new people who find out that I work at Discovery is, “I love Shark Week!” Discovery Channel‘s Shark Week, returning for its 24th year on July 31, is a de-facto national holiday in the U.S. — with record ratings last year, an overwhelming response on social media and reactions like the one mentioned above. Last year, we saw a…

Andy Samberg: Comedian, Writer and Chief Shark Officer

At last week’s NY Upfront Presentation we had a very special guest: Andy Samberg, Discovery Channel‘s first Chief Shark Officer (CSO). Known for his work on Saturday Night Live and with The Lonely Island, as CSO Samberg will host the 24th annual Shark Week, coming this summer to Discovery Channel in the U.S. As a part of his duties, Samberg will appear in on-air segments and perhaps dive with some…

Discovery’s Day at #BlogWell

Obsessive readers of this blog (do they exist?) may have noticed that we didn’t post yesterday. That’s because we were too busy learning, connecting with other social media enthusiasts/professionals and presenting at GasPedal’s BlogWell Conference, hosted by SAP outside of Philadelphia. The theme of the conference this time around was “How Big Brands Use Social Media,” and the afternoon consisted primarily of case studies about successful social media efforts from…

Employees ‘Creating Change’: Meet Betsy Clawson

Last week, we introduced you to Beth Stewart, one of our many talented employees who will be volunteering their creativity and time to  Discovery Impact: Creating Change — a 12-hour marathon event benefiting nonprofits in need of marketing, communications and creative services. Today, we introduce you to Betsy Clawson from our Global Events team. Tell us about your current position at Discovery Communications. I am part of the Global Events…