Discovery Communications Hosts Inaugural NewFront Presentation

5:50am. While folks up and down the coast were just waking up — rubbing their eyes, struggling to their feet and sipping fresh cups of coffee, a Discovery Communications team (me included) was bright-eyed and bushy-tailed at Urbo in New York City. Just over three hours later, Discovery kicked off its first-ever NewFront presentation. The Digital Content NewFronts, hosted by the Interactive Advertising Bureau (IAB), put the spotlight on online…