Today’s guest post on Discovery Blog is from Pam Pearce, Senior Director of Ad Sales Research, for Discovery Communications. Is simultaneous usage of personal mobile devices competition for or a complement to “traditional” television viewing? The quick answer to that question is, “it depends.” There are those who point out that the ever-increasing number of mobile devices used while watching TV (which we’ve defined for this study as viewership on…
Tag: Social Media
TV Gets More Social…in Many Different Ways
Today’s guest post on Discovery Blog is from David Ernst, Vice President of Ad Sales Research, and Julia Goorin, Senior Research Analyst, at Discovery Communications. Social platforms and activity have become a part of everyday life, with many individuals entering their second decade of connecting digitally. During this time, television has become an increasingly more important focus of the social conversation. Recent studies by Nielsen show that the number of…
Congratulations to CableFax Digital & Tech Awards Winners
Today, CableFAX announced their 2014 Digital & Tech Awards Winners at a luncheon in New York City and numerous DCI brands and properties were named winners in their categories. Among the winners across these industry-wide awards are: Best Use of Twitter: OWN’s Oprah’s Lifeclass Best Online Community/Social Network: Discovery Education’s DEN (Discovery Educator Network) Best Blog: Investigation Discovery’s Crime Feed Best Content/Online Game: The Hub’s My Little Pony: Friendship is Magic Racing is…
Congratulations to CableFax Digital & Tech Awards Winners
Today, CableFAX announced their 2014 Digital & Tech Awards Winners at a luncheon in New York City and numerous DCI brands and properties were named winners in their categories. Among the winners across these industry-wide awards are: Best Use of Twitter: OWN’s Oprah’s Lifeclass Best Online Community/Social Network: Discovery Education’s DEN (Discovery Educator Network) Best Blog: Investigation Discovery’s Crime Feed Best Content/Online Game: The Hub’s My Little Pony: Friendship is Magic Racing is…
Guest Post: The Convergence of Social Media and TV
Today’s guest post on Discovery Blog is from Pam Pearce, Senior Director of Ad Sales Research, for Discovery Communications. TV watching has always been an inherently social experience. However, over the past few years, the rapid growth of social media platforms and the recognition of this by programmers has significantly changed the way many viewers watch television. According to Nielsen, nearly half of U.S. smartphone and tablet owners use their…
Viewers Around the Globe Reach New Heights with Skywire Live
If you were among the 13 million viewers who tuned in to last night’s Skywire Live with Nik Wallenda on Discovery Channel, you saw the seventh-generation daredevil become the first person to cross the Grand Canyon on a wire. The feat was a hand-wringing, finger-tapping event for viewers across the globe, as Nik walked across a wire 1,500 feet above the ground with no net or safety tether. Twitter lit…
Get ‘Wired In’ to ‘Skywire Live with Nik Wallenda’
On Sunday, June 23, daredevil Nik Wallenda will be walking a tightrope across the Grand Canyon – 1,500 feet above ground, live and untethered. As someone with a severe fear of heights, even thinking about this feat gives me some serious sweaty palms. The event, Skywire Live with Nik Wallenda, will be one you wont want to miss, with every step broadcast live to a global audience on Discovery Channel,…
Time to Cast Your People’s Voice Votes in the Webby Awards!
It’s Webby Awards season! Earlier in the month, Discovery Communications was recognized in several categories in the 17th Annual Webby Awards. We’re hoping to bring home top honors in the People’s Voice Awards, but we need your votes! To cast your vote, just follow the links below by close of voting on Thursday, April 25: HowStuffWorks.com (General Website – Radio & Podcasts) Kids React from Fine Brothers Productions/Revision 3 (Online Film…
Howdy from SXSW!
Before I get flack for the headline, I must confirm that I’m an Okie (born and raised), so I still reserve the right to use an occasional “howdy” or “y’all” periodically…as in when I’ve just landed in Austin for SXSW Interactive! Saturday is Discovery Communications’ big day – with a panel, Animal Planet’s Cats Live Here! party with friends from the CatVidFest & our own Jackson Galaxy and The Captains’…
‘Deadliest Catch’ Captains Set Course for SXSW 2013
March is fast approaching, which means it’s almost time for SXSW! While I’ve attended before and HowStuffWorks’ Josh Clark & Chuck Bryant from Stuff You Should Know have podcasted from Interactive, this year’s going to be a bit different — as Captains Sig Hansen, Johnathan Hillstrand and Keith Colburn of Deadliest Catch will be making their SXSW debut. I have a feeling that Austin is the Captains’ type of town,…