Have you ever watched an investigative show and thought, “I could have solved that?” Well, Investigation Discovery is giving ID Addicts the chance to test their skills in a special episode of Homicide Hunter tonight, December 4, at 9pm ET. As Lt. Joe Kenda unravels the case you’ll be presented with on-screen questions tied to the investigation. Take to Twitter to answer using the designated hashtags and the ID team…
Tag: Social Media
TLC Adds a New Ingredient to Tonight’s Premiere of ‘Next Great Baker’
Fans of Cake Boss and Next Great Baker have something to be thankful for this post-Turkey Day Monday, as both series return with new episodes tonight on TLC. Next Great Bakerpremieres at 9pm ET/PT and, with 13 new contestants vying for the coveted title, there is already no shortage of drama. But tonight’s episode is baking in a new ingredient: a live Twitter ticker featuring Tweets from Buddy and YOU…
Creating Change 2012: That’s a Wrap
As a third-year veteran of Creating Change, I can honestly say this is always a crazy day – crazy inspiring, crazy exhausting, crazy busy and crazy fun. Not only is it a great creative exercise to think outside of my normal day job and work on a project for one of our nonprofit partners, it’s always an awesome experience to work with some of the other talented Discovery employees that…
Discovery Employees Ready to Make an Impact with 3rd Annual ‘Creating Change’
Months of planning are about to pay off — for our employees and a great group of organizations that we have the pleasure of working with. Creating Change, a 12-hour creative marathon and conference. Discovery employees will volunteer their talents and skills to nonprofits in need of marketing, communications, social media, creative and business services. Social media is always an area of great interest for the organizations that apply for Creating…
Discovery Sets Its Eyes on SXSW Interactive with Five Panels: Vote Today!
It seems just as soon as SXSW Interactive wraps each March, planning for the next year begins. That’s certainly the case here at Discovery Communications, and we’re excited to have five panels/presentaions for your consideration in this year’s PanelPicker. From the captains of Discovery Channel‘s Deadliest Catch candidly discussing how they use social media to connect with their fans to a presentation from our own Beth Rockwood and Bluefin Labs…
Happy Shark Week!
It’s officially the most jawsome time of the year: Shark Week. Celebrating its 25th year, Shark Week has become a summertime ritual and pop culture phenomenon. In that 25 years, television viewing has evolved, too. With the rise of Twitter, Facebook, smartphones and tablets, watching TV is an even more social experience than before and networks, like Discovery Channel, can bring fans even closer to the action – even letting…
Tonight’s ‘Craft Wars’ Infused with Tori Spelling’s Live Tweets
As a Pinterest addict, I can safely say that DIY and crafting have become a minor obsession of mine. Though I have only surmounted some very modest crafting (yay for my self-made jewelry organizer!), I am consistently impressed with the creations of crafting pros, like those featured on TLC‘s Craft Wars. Not only are the contestants handy with a glue gun, but the judges, including Tori Spelling, have cut their…
Philip DeFranco + ‘Shark Week’ = Jawsome
What do you get when you combine the jawsomeness of Shark Week with the awesomeness of Philip DeFranco? The Shark Week Chompdown! Earlier this week, Phil DeFranco announced on Revision3‘s The Phillip DeFranco Show that he will be hosting part of this summer’s toothiest week of TV on Discovery Channel. Sharkzilla, a monstrous mechanical megalodon shark (say that ten times fast) will chomp one item each night of Shark Week…
Defining Success for Brands Through Social Media
Today’s guest blog post is from David Ernst, Kerry O’Brien and Pam Pearce on Discovery Communications’ Ad Sales Research team, with special thanks to the Discovery Research and Social Media teams. You can also read about the study detailed below in MediaPost’s coverage. While brands of all sizes grapple to determine the payout of social investments – from human capital to advertising, new research conducted by Discovery Communications (download the…
Science’s ‘Through the Wormhole’ Returns Tonight, Adds Co-Viewing Experience
The return of “Wormhole Wednesday” is upon us, with the Season three premiere of Through the Wormhole with Morgan Freeman tonight at 10pm ET/PT. One of my favorite Science shows, Through the Wormhole uses science to tackle those “big questions” that have stumped humankind for generations with Morgan Freeman as your guide. (I was lucky enough to work on the show last year and got to sit in on an interview…