Social media is inextricably intertwined with TV — from following along on Twitter and checking into shows to keeping up with the behind-the-scenes action in between episodes on Facebook and seeing Tweets as a part of your favorite show. At Discovery Communications, we recognize the power of social media to deepen our relationship with our viewers and we’re always looking for new ways to incorporate our fans into their favorite…
Tag: Social Media
Oprah’s New Facebook Game Aims to Spread Gratitude
Have you told someone ‘thank you’ today? Oprah and OWN want to help you show your gratitude with her new Thank You Game, encouraging her fans to use Facebook to thank someone in their life. Oprah is hoping to spread gratitude to half a billion people worldwide through the Thank You Game and it seems like its already caught on, with over 7.4M people reached so far. There’s even a…
‘Nightly Business Report’ Takes a Close Look at Facebook & Discovery’s Social Media Strategy
On Friday, we had the pleasure of welcoming a team from PBS’ Nightly Business Report to our headquarters in Silver Spring to learn a bit more about our approach to social media and, in particular, Facebook. With 60 million “likes” across our Facebook pages, we’d like to think that we’re doing something right. But that’s just the start. Our primary focus is not on that number but rather on YOU:…
Beyond Liking – An Examination of Social Media Influencers
Last month we shared with you the first of several forthcoming guest posts from our colleagues in Ad Sales, introducing a study they completed on simultaneous media usage and advertiser engagement. Today, Beth Rockwood and Pam Pearce share thoughts on a popular topic: social media influence. Television has always had the power to bring people together, to fuel curiosity, and to get people talking. From the 50s, when families and…
Get Ready for the ‘Gold Rush’ Season Finale with Twitter-Infused Episodes
Social media has become an intrinsic part of our TV watching experience. In fact, according to a recent report from Nielsen and NM Incite, 44% of TV viewers are visiting a social network site on their tablet or smartphone while watching. Our in-house Social Media team spends countless hours connecting with our fans and listening to their reactions to our shows (which we love), and tonight Discovery Channel will mesh…
Leveraging Creativity and ‘Creating Change’
The big day is almost here: Creating Change, our 12-hour probono marathon event, begins tomorrow as we open our doors to nonprofit organizations and provide a wide range of creative services — such as providing help with social media planning, concepting promotional strategies and creating PSAs and press kits. Over the past several weeks, we have introduced you to a few of the many talented employees who will be lending…
Employees ‘Creating Change’: Meet Maia Kotlus-Gates
At Discovery, our employees are gearing up to participate in the second annual Discovery Impact: Creating Change. Creating Change connects our Silver Spring employees in communications, marketing, social media and creative services roles with nonprofits in the DC-area during a 12-hour marathon event. At the end of the day, dozens of worthy organizations walk away with professionally produced strategies, materials and videos to extend the impact of their efforts. So…
Addressing the EVO ’11 Crowd in Park City
Last week, I had the honor of representing Discovery Communications at EVO ’11: The Evolution of Women in Social Media conference in Park City, Utah. I spoke on a panel called “TV and Entertainment“, which explored how networks are working with bloggers, making storytelling more interactive, and using social media tools to take conversations from screen to web and build brand affinity online. My esteemed co-panelists were: Angela Santomero, creator, executive…
Are We Too Connected? Curiosity.com Tackles That & More
Last week, Discovery launched the first phase of the multi-year, cross-platform Curiosity initiative — Curiosity.com. The online platform brings together great minds (our Curiosity Luminaries) and burning questions and results in an enriching experience that builds upon our company’s heritage and mission. Each week, the site’s “wonderwall” homepage will feature three new Luminaries covering a range of topics. Today, you’ll find Webby Awards founder and filmmaker Tiffany Shlain front and…
Discovery and HowStuffWorks Take to BlogWorld
If you’re going to be at BlogWorld NY on Wednesday or Thursday, please consider stopping by one of three panels with speakers from Discovery Communications and HowStuffWorks. On Wednesday, Jason Hoch, VP of Product Development at Discovery Communications, will be speaking on a panel entitled Three App Building Stories – The BYO, the Platform Partnership and the Outsource Shuffle. He will provide perspective on how Discovery has incorporated app development…