Yesterday, Gayle and I had the pleasure of presenting at BlogWell DC on the topic of real-time engagement through social media and social TV. One of the examples we used was a recent meshing of Twitter and TV with Science for their hit series An Idiot Abroad. As a part of April Fools’ Day fun, the network streamed fan Tweets live on air in primetime as the culmination of a…
Tag: Social Media
Discovery Channel Enables Social TV with New iPad App
Increasingly, we are spending more and more time on mobile devices. Personally, I can hardly think of a time when I’m not with my iPhone, iPad or BlackBerry (yes, I’m addicted)… and that’s especially true when I am watching TV. For that reason (and many others), I’m excited to see the launch of the new Discovery Channel App for iPad in conjunction with the announcement of the iPad2 by Apple…
Discovery Communications Launches Facebook Comments Plugin Across Websites
Today, Discovery Communications launched Facebook’s updated Comments plugin across video clip pages for Discovery Channel, TLC, Animal Planet, Science Channel, Investigation Discovery, Military Channel and Discovery Health, as well as more broadly across HowStuffWorks.com. This integration (which can be seen here, here and here, for example) provides a seamless opportunity for visitors to these sites to comment on content, and have friends comment on the content, right from their Facebook News…
‘Creating Change’ Update: Us Helping Us Receives Social Media Grant
Just over a month ago, I had the pleasure of working with Us Helping Us, People Into Living — a D.C.-based nonprofit that provides innovative programs and services aimed at reducing the impact of HIV/AIDS in the black gay community and beyond — as a part of Discovery Impact: Creating Change. Working with my colleague Matt, we developed a comprehensive social media strategy and gave Us Helping Us a tangible…
Discovery Plants ‘Seeds’ for Arcadia Center for Sustainable Food & Agriculture
This Creating Change post is from guest bloggers Megan Garafola, Digital Publicist for TLC, and Maia Kotlus-Gates, Digital Publicist for Investigation Discovery, Planet Green, Discovery Health & Military Channel. We’re nearing the end of our marathon of creativity, but stay tuned for a few more updates before we call it a night. The Arcadia Center for Sustainable Food & Agriculture is local nonprofit making a big splash in the Washington,…
Cross-Company Team Comes Together for Washington Animal Rescue League
This Creating Change post is from guest blogger Grace Suriel, Social Media Manager for Animal Planet. More guest posts are coming your way… The Washington Animal Rescue League (WARL), the oldest animal shelter in the District of Columbia, has a simple mission: to rescue, rehabilitate, and re-home animals who have nowhere else to go. Today, several Discovery Communications employees from a variety of disciplines and departments came together to help…
Discovery Helps Alice Ferguson Foundation Supercharge Its Social Media Efforts
Social media is clearly near and dear to me, as are the dynamic duo working with the Alice Ferguson Foundation today as a part of our Creating Change marathon. I caught up with David Tra and Kate Delmonico (also guest blogging with us here) to find out how they are helping this nonprofit and their work to preserve and encourage connections with the Potomac River Watershed. See what David and…
COO Liguori Cheers on ‘Creating Change’ Nonprofits & Discovery Volunteers
Once again this morning the Atrium at One Discovery Place was filled with enthusiastic applause — this time for Discovery Impact: Creating Change. We just wrapped what can best be described as a pep rally led by our chief creative leader and supporter, Chief Operating Officer Peter Liguori (pictured at right). Addressing the more than 200 employee-volunteers and representatives from the 40 nonprofits working directly with our teams on their…
Discovery’s Day at #BlogWell
Obsessive readers of this blog (do they exist?) may have noticed that we didn’t post yesterday. That’s because we were too busy learning, connecting with other social media enthusiasts/professionals and presenting at GasPedal’s BlogWell Conference, hosted by SAP outside of Philadelphia. The theme of the conference this time around was “How Big Brands Use Social Media,” and the afternoon consisted primarily of case studies about successful social media efforts from…
OWN Announces ‘Your OWN Show’ Hosts, Goes Social
Lots of news about OWN: The OprahWinfrey Network these days… First, the network announced today that Dr. Phil, Carson Kressley and Nancy O’Dell will help Oprah with Your OWN Show: Search for the Next TV Star, a competition reality show in search of the next daytime reality star. The show, produced by Mark Burnett and hosted by Kressley and O’Dell, will feature 10 contestants selected through online video submissions and…