Today’s guest post on Discovery Blog is from Pam Pearce, Senior Director of Ad Sales Research, for Discovery Communications. Is simultaneous usage of personal mobile devices competition for or a complement to “traditional” television viewing? The quick answer to that question is, “it depends.” There are those who point out that the ever-increasing number of mobile devices used while watching TV (which we’ve defined for this study as viewership on…
Tag: Social TV
TV Gets More Social…in Many Different Ways
Today’s guest post on Discovery Blog is from David Ernst, Vice President of Ad Sales Research, and Julia Goorin, Senior Research Analyst, at Discovery Communications. Social platforms and activity have become a part of everyday life, with many individuals entering their second decade of connecting digitally. During this time, television has become an increasingly more important focus of the social conversation. Recent studies by Nielsen show that the number of…
Dive Into Shark Week Online
Everyone’s favorite week of summer is back and this year there are even more ways to sink your teeth into all of the jawesome Shark Week fun online. Kicking off tonight at 8pm ET/PT, fans can see their Facebook posts features live, on-air throughout Shark Week. Sink your teeth into Shark Week online at SharkWeek.com and through: Supersized Shark Cams: Keep tabs on the stars of SHARK WEEK through the return of the…
Discovery Channel’s ‘Street Outlaws’ Debuts On-Air Facebook Polling
When Street Outlaws return to Discovery tonight at 9pm ET/PT, there will be no shortage of sparks in the OKC. Fans can get in on all the fast and furious action tonight, as live Facebook polling results to on-air questions will be featured throughout the episode, in addition to real-time Facebook posts. In a prime time TV first, viewers can post their answers anywhere within Facebook to vote. Tonight’s question will be:…
Congratulations to CableFax Digital & Tech Awards Winners
Today, CableFAX announced their 2014 Digital & Tech Awards Winners at a luncheon in New York City and numerous DCI brands and properties were named winners in their categories. Among the winners across these industry-wide awards are: Best Use of Twitter: OWN’s Oprah’s Lifeclass Best Online Community/Social Network: Discovery Education’s DEN (Discovery Educator Network) Best Blog: Investigation Discovery’s Crime Feed Best Content/Online Game: The Hub’s My Little Pony: Friendship is Magic Racing is…
Congratulations to CableFax Digital & Tech Awards Winners
Today, CableFAX announced their 2014 Digital & Tech Awards Winners at a luncheon in New York City and numerous DCI brands and properties were named winners in their categories. Among the winners across these industry-wide awards are: Best Use of Twitter: OWN’s Oprah’s Lifeclass Best Online Community/Social Network: Discovery Education’s DEN (Discovery Educator Network) Best Blog: Investigation Discovery’s Crime Feed Best Content/Online Game: The Hub’s My Little Pony: Friendship is Magic Racing is…
Guest Post: The Convergence of Social Media and TV
Today’s guest post on Discovery Blog is from Pam Pearce, Senior Director of Ad Sales Research, for Discovery Communications. TV watching has always been an inherently social experience. However, over the past few years, the rapid growth of social media platforms and the recognition of this by programmers has significantly changed the way many viewers watch television. According to Nielsen, nearly half of U.S. smartphone and tablet owners use their…
Join Richard and Aaron for ‘Fast N’ Live’ Tonight!
Tonight at 9/8c, Richard Rawlings and Aaron Kaufman of Fast N’ Loud invite you to grab a few beers and settle down for Fast N’ Live, broadcast from Gas Monkey Bar and Grill in Dallas, TX. Beer in hand, Richard and Aaron will relive the build of the ’32 Cabriolet, giving live commentary throughout the night. The guys will also be answering fans’ questions from Twitter during the episode. Have a…
Vote Discovery to SXSW 2014!
It’s that time of the year again…PanelPicker voting for SXSW Interactive and SXSWedu 2014. If you missed us at SXSW last year, SXSW Interactive Festival, held annually in Austin, brings together leaders in technology and digital creativity to showcase the best technologies of today and explore what’s to come tomorrow, while SXSWedu brings together leaders from the education landscape to collaborate, create and change how we teach and learn. This…
‘Amish Mafia’ Returns to Discovery Tonight, ‘Tickle’ & ‘Porter Ridge’ Debut
Get comfy on your couch tonight — Discovery has three big premieres heading your way. Warm up at 8pm ET/PT with Amish Mafia: The Resurrection and tweet along with fellow viewers as the Discovery team features your Tweets in real time on TV (at 8pm ET only). At 9pm ET/PT, the new season of Amish Mafia begins, bringing new challenges to the community, and Levi, the Amish insider who watches over…