Shine Responsibly: ‘Moonshiners’ Premieres Tonight on Discovery

Tonight, everyone’s favorite bootleggers are back with the season premiere of Moonshiners on Discovery at 10pm ET/PT. Go inside the world of moonshining with Tim and Tickle, as well as two new rookies and a pair of old school ‘shiners in the new season. Before the premiere, tune into Countdown to the Shine for exclusive new footage and outtakes, and tweet along live and you may see your Tweet featured…

Strike Gold This Friday on Discovery Channel

This Friday, the Gold Rush crews return to Discovery Channel for their third season of trying to strike it rich — and this season, one of them does. The stakes are higher as Todd doubles down on two claims he is, quite literally, banking everything on, while Dakota Fred’s glory hole may contain millions in gold. Before the premiere, tune in at 7:30pm ET/PT for Gold Rush: Do or Die to find…

TLC Debuts Its New iPad App

Need your Long Island Medium on the go? Today, TLC announced the launch of its new iPad app, available for free from the  iTunes App Store. Now fans of Cake Boss to Here Comes Honey Boo Boo can explore the world of TLC on-the-go. Features of the app include: Show Highlights: Learn more about TLC’s shows, when to watch and view the latest videos. Videos: Enjoy daily video clips from top TLC shows and more. Easy…

Discovery Sets Its Eyes on SXSW Interactive with Five Panels: Vote Today!

It seems just as soon as SXSW Interactive wraps each March, planning for the next year begins. That’s certainly the case here at Discovery Communications, and we’re excited to have five panels/presentaions for your consideration in this year’s PanelPicker. From the captains of Discovery Channel‘s Deadliest Catch candidly discussing how they use social media to connect with their fans to a presentation from our own Beth Rockwood and Bluefin Labs…

Happy Shark Week!

It’s officially the most jawsome time of the year: Shark Week. Celebrating its 25th year, Shark Week has become a summertime ritual and pop culture phenomenon. In that 25 years, television viewing has evolved, too. With the rise of Twitter, Facebook, smartphones and tablets, watching TV is an even more social experience than before and networks, like Discovery Channel, can bring fans even closer to the action – even letting…

Tonight’s ‘Craft Wars’ Infused with Tori Spelling’s Live Tweets

As a Pinterest addict, I can safely say that DIY and crafting have become a minor obsession of mine. Though I have only surmounted some very modest crafting (yay for my self-made jewelry organizer!), I am consistently impressed with the creations of crafting pros, like those featured on TLC‘s Craft Wars. Not only are the contestants handy with a glue gun, but the judges, including Tori Spelling, have cut their…

Online Ratings: A First Step Toward More Comparable Media Decisions

Today’s guest blog post is from David Ernst of Discovery Communications’ Ad Sales Research team.  Recently, both Nielsen and comScore have introduced new online ratings capabilities to advertisers for the evaluation of digital campaigns. These moves are designed to deliver on the promise of putting online advertising on a more level playing field with other media, especially television. Since the early days of the Internet, major advertisers decried the lack…

Discovery Channel Features ‘After the Catch’ Fan Tweets Live On-Air Tonight

Now you can add your input when the Deadliest Catch crew gets together and tells their tales of the high seas!  A new season of Discovery Channel’s After the Catch premieres tonight at 10pm ET/PT when the guys sit down with Mike Rowe to talk about their harrowing experiences on the water after tonight’s new Deadliest Catch. Tonight’s After the Catch will feature fan tweets live on-air during the episode for the…

Defining Success for Brands Through Social Media

Today’s guest blog post is from David Ernst, Kerry O’Brien and Pam Pearce on Discovery Communications’ Ad Sales Research team, with special thanks to the Discovery Research and Social Media teams. You can also read about the study detailed below in MediaPost’s coverage. While brands of all sizes grapple to determine the payout of social investments – from human capital to advertising, new research conducted by Discovery Communications (download the…

Science’s ‘Through the Wormhole’ Returns Tonight, Adds Co-Viewing Experience

The return of “Wormhole Wednesday” is upon us, with the Season three premiere of Through the Wormhole with Morgan Freeman tonight at 10pm ET/PT. One of my favorite Science shows, Through the Wormhole uses science to tackle those “big questions” that have stumped humankind for generations with Morgan Freeman as your guide. (I was lucky enough to work on the show last year and got to sit in on an interview…