Television is Alive and Well – But Going Through an Extreme Makeover

Today’s guest post on Discovery Blog is from David Ernst, Vice President of Cross Platform Media for the Market Resources at Discovery Communications. There have been many reports in the popular and trade press over the past 10 years that have proclaimed “The Death of Television.” No doubt, recent innovations have spawned new methods of discovering, viewing and sharing video content which, in turn, are forever altering the way people…

Discovery Study: OTT is HOT…for the Fast-Forward Crowd

Today’s guest post on Discovery Blog is from Pam Pearce, Senior Director of Ad Sales Research, and David Ernst, Vice President of Ad Sales Research, for Discovery Communications. A growing number of viewers are saying, “I want my OTT.” But so far, it is not for everybody. The number of people using over-the-top (OTT) or connected devices to watch television is ramping up quickly[1]. Through research, including our October 2012…

Viewers LIKE (Love) TV…Everywhere!

Today’s guest blog post is from David Ernst and Pam Pearce from Discovery Communications’ Ad Sales Research team, based on a study managed by Discovery’s Kerry O’Brien. There is no question that television audiences today have more choices than ever – not only do a rapidly expanding number program options exist, but so do the number of ways that a viewer can choose to watch content.  The permutations are now…