Discovery Sets Its Eyes on SXSW Interactive with Five Panels: Vote Today!

It seems just as soon as SXSW Interactive wraps each March, planning for the next year begins. That’s certainly the case here at Discovery Communications, and we’re excited to have five panels/presentaions for your consideration in this year’s PanelPicker. From the captains of Discovery Channel‘s Deadliest Catch candidly discussing how they use social media to connect with their fans to a presentation from our own Beth Rockwood and Bluefin Labs…

Happy Shark Week!

It’s officially the most jawsome time of the year: Shark Week. Celebrating its 25th year, Shark Week has become a summertime ritual and pop culture phenomenon. In that 25 years, television viewing has evolved, too. With the rise of Twitter, Facebook, smartphones and tablets, watching TV is an even more social experience than before and networks, like Discovery Channel, can bring fans even closer to the action – even letting…

Fins Up! Chompie Jr. Takes the D.C. Area by Storm

You know how sometimes you’ll just be sitting at your desk on a Monday afternoon when suddenly, a shark appears to give you high fives and delicious California Tortilla burritos? The most anticipated and jawsome week of the year begins in five days on Discovery Channel and the D.C. area has been buzzing with excitement. To reward some of our most loyal Twitter fans, we’ve secretly sent Chompie Jr. (Chompie’s…

Tonight’s ‘Craft Wars’ Infused with Tori Spelling’s Live Tweets

As a Pinterest addict, I can safely say that DIY and crafting have become a minor obsession of mine. Though I have only surmounted some very modest crafting (yay for my self-made jewelry organizer!), I am consistently impressed with the creations of crafting pros, like those featured on TLC‘s Craft Wars. Not only are the contestants handy with a glue gun, but the judges, including Tori Spelling, have cut their…

Chompie Descends on Silver Spring, Discovery Plans Local ‘Shark Week’ Activities

After a cross-country trip, our beloved Chompie has returned to Silver Spring and this weekend crews will help him take his rightful place — on our company’s headquarters, One Discovery Place, in Silver Spring. In conjunction with his return and in anticipation of the 25th annual Shark Week (premiering on Sunday, August 12 on Discovery Channel), we have several ways for our neighbors in the D.C. area to celebrate the most…

Philip DeFranco + ‘Shark Week’ = Jawsome

What do you get when you combine the jawsomeness of Shark Week with the awesomeness of Philip DeFranco? The Shark Week Chompdown! Earlier this week, Phil DeFranco announced on Revision3‘s The Phillip DeFranco Show that he will be hosting  part of this summer’s toothiest week of TV on Discovery Channel.  Sharkzilla, a monstrous mechanical megalodon shark (say that ten times fast) will chomp one item each night of Shark Week…

June is Adopt-a-Shelter-Cat Month: Find Your Purrrr-fect Pet!

Today’s guest blog post is from Samantha Piccirillo, an undergraduate student at University of Maryland and an intern with the Digital Communications & Social Media team at Discovery Communications. I can’t be the only one who has a huge soft spot for adorable kittens, right? Ever since my family adopted my cat, Tiger, who we found through Petfinder, I’ve been so excited to spread the word about Adopt-a-Shelter-Cat Month. Five…

Discovery Channel Features ‘After the Catch’ Fan Tweets Live On-Air Tonight

Now you can add your input when the Deadliest Catch crew gets together and tells their tales of the high seas!  A new season of Discovery Channel’s After the Catch premieres tonight at 10pm ET/PT when the guys sit down with Mike Rowe to talk about their harrowing experiences on the water after tonight’s new Deadliest Catch. Tonight’s After the Catch will feature fan tweets live on-air during the episode for the…

Defining Success for Brands Through Social Media

Today’s guest blog post is from David Ernst, Kerry O’Brien and Pam Pearce on Discovery Communications’ Ad Sales Research team, with special thanks to the Discovery Research and Social Media teams. You can also read about the study detailed below in MediaPost’s coverage. While brands of all sizes grapple to determine the payout of social investments – from human capital to advertising, new research conducted by Discovery Communications (download the…

Third Season of ‘Flying Wild Alaska’ Takes Off Tonight on Discovery Channel

Just as summer heats up, Discovery Channel is cooling things down by heading back to Alaska for the premiere of Flying Wild Alaska. The series follows Jim Tweto and his family as they run their airline, Era Alaska. The Twetos live in isolated Unalakleet, Alaska (with a population of 750 people) and have to battle the elements to get passengers and supplies to some of the most remote Alaskan locations.…