As we mark Memorial Day weekend here in the U.S., people are spending time at their favorite beaches, feasting on delicious foods and enjoying the holiday with friends and family. In fact, many of our prized memories and what make us proud to live in this country are based around people and places, something Discovery Communications will celebrate with the debut of Destination America on Monday, May 28. From American…
Tag: Twitter
Beyond Liking – An Examination of Social Media Influencers
Last month we shared with you the first of several forthcoming guest posts from our colleagues in Ad Sales, introducing a study they completed on simultaneous media usage and advertiser engagement. Today, Beth Rockwood and Pam Pearce share thoughts on a popular topic: social media influence. Television has always had the power to bring people together, to fuel curiosity, and to get people talking. From the 50s, when families and…
The Reviews Are In: Don’t Miss ‘Frozen Planet’ This Sunday
Some of my favorite projects from my almost ten years at Discovery are the iconic series we’ve partnered with the BBC to produce — from Planet Earth (I rallied employes to create a giant mosaic and recorded it as time-lapse video) to Life (where we welcomed guests to our Twitter account for expert commentary each Sunday). This Sunday, you’ll be blown away again with the premiere of Frozen Planet. If…
Penguin Spotting and Free Fro-Yo Coming to DC Area
We’ve been counting down to the premiere of Frozen Planet in the U.S. at Discovery for a while, and now we’re ready to take to the streets (and Metro) in the Washington, D.C. area to spread our excitement! If you’re riding the Metro on Friday afternoon (March 9), keep your eyes open for one of the tuxedoed stars of Frozen Planet. Feel free to challenge him to a dance off,…
Get Ready for the ‘Gold Rush’ Season Finale with Twitter-Infused Episodes
Social media has become an intrinsic part of our TV watching experience. In fact, according to a recent report from Nielsen and NM Incite, 44% of TV viewers are visiting a social network site on their tablet or smartphone while watching. Our in-house Social Media team spends countless hours connecting with our fans and listening to their reactions to our shows (which we love), and tonight Discovery Channel will mesh…
‘Home Made Simple’ to the Rescue on OWN
Most of us (at least at one time or another) have had THAT room in the house, the one that becomes a catchall for papers and the other clutter from our busy lives. In tomorrow’s Home Made Simple on OWN, Ariste is making a transition back into the working world but her home office has become a mess. Paige Davis and the Home Made Simple experts will work their organizational…
Leveraging Creativity and ‘Creating Change’
The big day is almost here: Creating Change, our 12-hour probono marathon event, begins tomorrow as we open our doors to nonprofit organizations and provide a wide range of creative services — such as providing help with social media planning, concepting promotional strategies and creating PSAs and press kits. Over the past several weeks, we have introduced you to a few of the many talented employees who will be lending…
Animal Planet & Science Are NY-Bound for Comic Con
Discovery’s networks are no strangers to Cons – CatchCon, San Diego Comic-Con… not to mention those criminals on Investigation Discovery. So it’s logical that beginning tomorrow visitors to New York Comic-Con will be treated to panels and more courtesy of Animal Planet and Science. On Friday, the cast of Animal Planet’s Finding Bigfoot (Bobo, Cliff, Matt and Ranae) will be joined by 30 Rock‘s Judah Friedlander for an hour-long panel…
Meet the Man Behind Discovery & Our Curiosity
This Sunday, August 7, at 8pm ET/PT, Discovery Channel will debut the first installment of Discovery Communications most ambitious multi-platform project ever: Curiosity. Tackling some of the biggest questions of our time as a part of Discovery’s mission to satisfy curiosity about the world around us, Curiosity was envisioned by our Founder and Chairman, John Hendricks. A cornerstone of the project, beyond the television series with big questions and big…
Happy Shark Week!
For many, Shark Week is one week a year — a chance to get together with friends or family, relax and enjoy those gorgeous creatures of the deep. However, here at Discovery, we’ve been busy since last August planning for an even more jawesome (I now only use sharkified words) annual event. I have the pleasure of working with a team of ridiculously talented and passionate folks from across the…