30 Seconds with..Lt. Joe Kenda

If we gave you thirty seconds to share something about your world , what would you say? In our new online series 30 Seconds with.. we’ll introduce you to members of the Discovery family and let you see how they define themselves or what they’re working on in thirty seconds (give or take a few). We’re kicking off the series with Investigation Discovery‘s Homicide Hunter, Lt. Joe Kenda. Kenda, one…

Take a Trip to ‘Africa’ from the Comfort of Your Living Room with Discovery

If you’re like me, you have a long list of the places in the world you want to visit in your lifetime. I’ve been fortunate enough to check off a good number, including South Africa (meet the young leopard I met on Safari below), but the rest of the African continent is still on my list. Until I find the time to take off work and someone willing to fund…

Discovery News & Mashable Team Up

If you’re a fan of smart takes on trending topics, you now have more ways to satisfy that curiosity! Today, Discovery Communications and Mashable announced a new partnership that will bring Discovery News articles and videos to Mashable.com and its mobile platforms later this month. Discovery News, which has been bringing its unique news filter to the online world since 1998, covers everything from cutting-edge technology to the science behind…

Online Ratings: A First Step Toward More Comparable Media Decisions

Today’s guest blog post is from David Ernst of Discovery Communications’ Ad Sales Research team.  Recently, both Nielsen and comScore have introduced new online ratings capabilities to advertisers for the evaluation of digital campaigns. These moves are designed to deliver on the promise of putting online advertising on a more level playing field with other media, especially television. Since the early days of the Internet, major advertisers decried the lack…