Discovery Survey Unlocks the Tie Between Simultaneous Media Usage and Advertiser Engagement

Today’s guest post on Discovery Blog is from Beth Rockwood, Senior Vice President of Market Resources for Discovery Communications. We live in an increasingly connected world with media consumption happening at home and often on more than one device at the same time, which has many questioning the impact of this behavior on the media industry. The results of a recent survey conducted by Discovery Communications focusing on iPad owners…