Discovery Study: OTT is HOT…for the Fast-Forward Crowd

Today’s guest post on Discovery Blog is from Pam Pearce, Senior Director of Ad Sales Research, and David Ernst, Vice President of Ad Sales Research, for Discovery Communications. A growing number of viewers are saying, “I want my OTT.” But so far, it is not for everybody. The number of people using over-the-top (OTT) or connected devices to watch television is ramping up quickly[1]. Through research, including our October 2012…

Discovery Survey Unlocks the Tie Between Simultaneous Media Usage and Advertiser Engagement

Today’s guest post on Discovery Blog is from Beth Rockwood, Senior Vice President of Market Resources for Discovery Communications. We live in an increasingly connected world with media consumption happening at home and often on more than one device at the same time, which has many questioning the impact of this behavior on the media industry. The results of a recent survey conducted by Discovery Communications focusing on iPad owners…